Really nice campaign for EOS magazine from our friends at Happiness creating some good buzz for the moment.
“Eos has launched “Talking Tree”, a campaign that turns the environmental debate on its head by giving a voice and “feelings” to a 100 year old tree living in living in Bois de la Cambre, on the edge of Brussels. The tree has been hooked up to a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone, providing regular updates to followers through YouTube, Flickr,Twitter, Facebook and Soundcloud.”
I think the website isn’t the best part of the whole campaign but other than that, definitely worth checking out.
